Learn how our 9-step fee proposal formula led to a 77% increase in design fees, 2x conversion rate… and a higher quality service.

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are you frustrated with...

Not knowing how much to charge?
Spending too much time with clients that don’t accept your proposal?
Too many unpaid scope changes?


Win more clients?
Command higher fees?
Avoid scope creep?
Spend less time writing proposals? 

“It completely made me re-write my proposals, and put a value on design.

We’ve positioned ourselves as a boutique high-end design firm now, and can almost dictate our own fees.”


– Wayne Greenland, Habitat Studio Architects

introducing the fee proposal workshop

In nine sessions or less, we’re going to change the way you win new clients by changing the way you present fees for your design services. 

Not sure if we can help you?
Book a call and get a (free) fee proposal review by a fee proposal specialist with 15+ years experience. We’ll show you how to improve your fee proposal success. 

“Your Fee Proposal Training paid for itself 20-30 fold in 48 hours.

Thank you, I feel empowered.”


– Ramsey Fulton, Bldg Seed Architects

Fee Proposal Workshop:


Reduce the time (and cost) required to win more clients
Achieve higher fees without awkward negotiations
Get paid for design changes 
Spend less time writing proposals   
Filter unsuitable clients 
And much more…

“It was the best training I have taken in my 20+ years as an Architect.

Thanks for sharing your wisdom!”


– Jeannie Brendel, Brendel Architects, LLC

Fee Proposal Workshop:


Access to the best fee proposal strategy
9 Weeks of live one-on-one coaching
12 months of (monthly) follow-up support 
Templates & Guides   
Step-by-step written instructions  
And much more…

“It changed my professional life…

We landed much bigger and better clients and are now slammed with awesome work.”


– Jeffrey McGrew, Architect & CEO

Fee Proposal Workshop:


When you book a call with us, we will review your current fee proposal strategy (free of charge) and show you how it can be improved. 

Fee Proposal Workshop:


Ian Motley


He is a Design Fee Proposal Expert, Speaker, and Author specializing in design fees, conversion rates and scope creep.

 He has a background in Project Management working as a Fee Proposal Writer and Negotiator for Foster + Partners.

He’s co-authored 5 Design Fee and Appointment Guides that sell in 13 different countries.

He’s been a key note speaker at over 150 Architectural conferences and private training sessions around the globe.

He is passionate about helping Architects and Design Professionals write successful fee proposals.

Alexandra Howieson


She is a Registered Architect, Speaker and Author specializing in design fees, conversion rates and scope creep.

She’s co-authored 5 Guides that sell in 13 different countries and been a keynote speaker at over 150 Architectural conferences and private training sessions around the globe.

She’s dedicated her career to the business side of architectural practice and improving the Design Professional’s position in society.

She’s passionate about teaching Design Professionals how to write fee proposals that communicate value and foster healthier Client relationships.

Fee Proposal Workshop:


The Workshop is designed for ambitious Design Professionals, who work in small to medium-sized design firms on private projects. 
It’s not suitable for interns, junior employees, or partners of large firms. 

Book a call and get a (free) fee proposal review

Fee Proposal Workshop:


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“You’ll be surprised
how effective it really is!”

Lukas Armstrong: COVER Architectural Collaborative
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“It has gone so incredibly well. Writing our proposals now is so much easier.”

Jim Kaufman & Tim O’Neil, KOA Architecture
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“My success rate of getting the job got drastically higher.”

Vincent Choi, RPArchitecture
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“I highly recommend it to anyone in the Design Profession.”

Kelly Koroluk: Associate Partner, KWC Architects
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“It was eye-opening!”

David Rogers: Looney Interior Design
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“I found the course very beneficial and helpful to my firm.”

Sussan Lari: Sussan Lari Architect PC
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“I got a lot out of this, and I highly recommend the Course.”

Michael Knorr: Michael Knorr Architect
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“Conversion rate went through the roof! It’s been a huge benefit to me.”

Earl Anderson: Earl Anderson Architects, LLC
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“It’s been a real game-changer for our business.”

Noam Hazan, Noam Hazan Architecture

“As a CFO (of an Architectural firm), I’ve attended many CE programs for the Design Industry and also Finance and Accounting, but never as invaluable as this one.”

Lisa, CFO, Architectural Firm

“Far exceeded my expectations!”

Steve, Registered Architect

“Really great information! Very helpful and informative.”

Stephanie, Interior Designer

“Very helpful + clear. Really a lot of info + great resource.”

Anon, Building Designer

“Fantastic Workshop! Fabulously presented, completely relevant and useful to our work – Thank you!”

Shane, Architect

“This was much more informative and valuable than I had anticipated. Thank you!”

Steve, Architect

“I attended your one day course in London on the 2nd September. It has to be the most useful workshop I have ever attended. I think you should see if you can add this into architectural schools.”

Nigel, Director

“A very high quality session – much better than any other CE session.”

David, Project Manager

“By far the best presentation… award the Gold Medal to this group and their content!”

Graham, Partner (Architect)

“I am just compelled to write to say how totally amazing Alex and Ian were today! I could not imagine two more suitably experienced speakers to deliver a seminar on fees. They are both gems! Definitely my best CE seminar in recent years… maybe ever! The content was simply illuminating! Keep up the brilliant work.”

Barry, Architectural Technologist

“The Workshop was superb… Without doubt, the most valuable CE event I’ve attended!”

Mark, Interior Architect

“Super engaging! Great hearing the real world experiences – very helpful!”

Varun, Interior Designer

“I look forward to implementing this material, and capitalizing on the Fee Psychology.”

Rosalie, Registered Architect

“Honestly, this is the best CE event I’ve attended: useful and informative with good practical examples.”

Stephen, Architect & Principal

“Very good and highly professional. Thank you very much for an informative Workshop.”

Andrew, Architect

“Excellent course – lots of food for thought. Thank you!”

Mark, Interior Architect

“Was completely energized by your Workshop. I’m actually very excited to get my next Fee Negotiation!”

Vicki, Interior Designer

“I attended your fantastic Workshop today, which I enjoyed thoroughly and learned an incredible amount from. Thank you!”

Matt, Building Designer

“Excellent Workshop! Wish I’d done it 20 years ago.”

Simon, Owner (Architect)

“Very interesting, useful strategies… keen to try them out!”

Micheline, Registered Architect

“Really enjoyed today… Thank you for sharing your expertise.”

Angie, Office Manager

“Should be part of the Architectural degree. Best information I have received in the last 10 years.”

Johanna, Architect

“Your Fee Proposal Workshop paid for itself 20-30 fold in 48 hours. Thank you, I feel empowered.”

Ramsay, Registered Architect

“Your Fee Proposal Workshop was the most useful CE of all I have completed in the past 22 years. Thank you for all your knowledge.”

Jeannie, Architect