eGuide + Templates Package




The eGuide and Template Packages are electronic documents that support the understanding and implementation of the principles, concepts and strategies presented at the Fee Proposal Workshop. Both packages are made available to Workshop attendees, for limited time, at a discounted rate. The eGuide package includes 5 eGuides based on the Workshop’s morning seminar sessions, delivered in PDF format. The Template package includes 5 contractual templates delivered in both MS Word (.doc) and PDf format. The eGuide Package serves as an excellent reference tool for those Design Professionals who would like to continue their learning and review the Workshop studies, principles and strategies in more detail. The Template package serves as an essential office tool to assist Design Professionals with implementing a new approach to proposing fees.

Who are our industry partners?

We work closely with Professional Institutes around the world including:

Who are the authors?

Alexandra Howieson

Alexandra is a licensed Architect and a member of the AIA and has presented on the subjects of behavioural finance and pricing strategies for members of the American Institute of Architects (AIA), the American Society of Interior Designers (ASID), American Institute of Building Designers (AIBD) Australian Institute of Architects, Royal Institute of British Architects (RIBA), British Institute of Interior Designers (BIID), Royal Architectural Institute of Canada (RAIC), the Building Designers Association (BDA) and private companies. Alex has also spoken for the Design Institute of Australia’s DIAlogues series on Free-Bidding and Undercutting.

Alexandra’s career started at the University of Sydney where she graduated first in her year and received awards for her achievements in Architectural Science, Architectural Design, Urban Design, Planning and overall academic performance. During her studies Alex devoted much of her time to understanding the role of business in the world of architecture. Upon graduation she received a national award and scholarship for recognizing the relationship between academic studies and needs of the profession (business).

After graduation, Alex moved to London to accept a sponsored position with Foster + Partners where she was instrumental in the design and documentation of key projects in Asia and the Middle East.

After returning to Australia and winning three Design Excellence competitions Alex joined Blue Turtle Consulting as a director. She now spends her time researching the relationship between business and design while providing consulting services and speaking engagements.

Ian Motley

Ian is the founder of Blue Turtle Consulting and has over 20 years experience, a Building Science (Project Management) degree and a career that spans three continents.

Prior to starting Blue Turtle Consulting, Ian was an Associate Partner with one of the worlds most recognized names in Architecture: Foster + Partners, where he was responsible for proposing and negotiating design fees on projects in the UK, Middle East, Africa, Australasia and the Americas.

Before working for Foster + Partners, Ian worked in the United States managing construction loans for three of Americas largest financial institutions and managing commercial, residential and industrial projects throughout the country. Ian has also worked on development projects in Central America where he learnt to read, write and speak Spanish.

Since starting Blue Turtle Consulting Ian has written and published a series of Fee and Appointment Guides that sell in 13 different countries. He has also been a key note speaker at over 70 Architectural Conferences and private training sessions around the world.

What have other people said?

“I recommend the Guides to not only those in the architectural industry, but to anyone seeking to improve the art of negotiation and business development. Thank you so much for the education I wish I had had years ago.”

– Elizabeth, Chicago

“The Guides are a wonderful example of making things as simple as possible (but not simpler)!”

– Paul, Sydney

“I work in the engineering field and recommend the Guides to all Design Professionals not just Architects… the studies relating to the reaction of people and numbers is fascinating.”

– John, Los Angeles

“A succinct and thoroughly comprehensive Guide… I want to commend Blue Turtle Consulting for providing such a necessary service that is so often overlooked in our profession.”

– Julie, Seattle

“I now have confidence and understanding… I highly recommend the Guides to anyone who works in the corporate world.”

– Andrew, San Francisco

“Thank you very much Blue Turtle Consulting. I would have to say that the Guide pays for itself easily. I look forward to reading more of your work in the future.”

– Brian, London

“I highly recommend the publications to anyone that is, or will be, faced with proposing and negotiating design fees.”

– Nick, Melbourne

“Just wanted to say thanks to the Blue Turtle team for providing grand advice.”

– Travis, Dallas

“A must read for any Design Professional at the front end dealing with Clients and responsible for fee appointments.”

– Stuart, London

“Great tips for the young Design Professionals and loads of good information for the experienced.”

– Thomas, Manchester

“I just read one of your Guides for a second time today. It’s a very informative read, and best of all I can completely identify with the concepts and examples that were outlined within the chapters.”

– Rachel, Atlanta

“I always enjoy reading your work and have learnt a lot – I could see the illogical decisions I’ve made regarding money. ”

– Dan, Miami

What is your refund policy?

If the publication has not met your expectations, then please let us know within 30 days and we’ll provide you with a complete refund.


Please contact Blue Turtle Consulting at with any questions you may have.