Why the funny name?

Many of our clients have asked why we are called Blue Turtle Management + Consulting so here is a brief explanation.

You may not have heard of the Leatherback Turtle, but it is possibly one of the most amazing animals on earth. It is adaptable, enduring, fast and resilient, and like architectural fee and contract consulting services, most are unaware of its existence.

Over 110 million years ago in the Cretaceous period, before the seven seas were created, the Leatherback Turtle roamed on land. Gradually its environment began to change and, rather than die out like many other species, it adapted with its changing environment by developing flippers and learning to swim. Unlike most of its contemporaries, the Leatherback Turtle survived the worst mass extinction in earth’s history, and even flourished!

Some may say that the Leatherback Turtle has an unfair physical advantage… but they would be wrong. The Leatherback does not let its size slow it down: despite weighing nearly a tonne, it is the fastest reptile on earth and has the stamina to swim well over 13,000 miles in one journey. As if that was not enough, the Leatherback turtle can survive more pressure than a nuclear attack submarine and is able to dive to nearly 4,000 feet.

Why Blue Turtle Management + Consulting and not Leatherback Turtle Management + Consulting?

Blue represents the sky and sea and is often associated with depth and stability. It symbolizes trust, loyalty and wisdom: all admirable characteristics in both people and companies, and core principles of our organization.

Although we have not been around for over 110 million years and can’t perform the amazing physical feats of the Leatherback, we can assist Architects adapt to their ever-changing business environment, and flourish in tough financial times when others cannot.

We think the Management + Consulting part is self explanatory.

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