to get my next Fee Negotiation!”
What’s the Workshop About?
Most Architects and Design Professionals are trained to price design services by; estimating their cost to complete the work, balancing it with local market conditions and then negotiating with the Client. Economists call this pricing model first degree price discrimination. There is a better way. During this Workshop, we’ll show you how research from the fields of fee psychology, fee negotiations and behavioural finance can help you write proposals that; eliminate scope creep, raise conversion rates and increase fee levels.
Who’s the Workshop for?
The Workshop is for Architects, Building Designers, Interior Designers, Landscape Architects and Engineers and is attended by sole practitioners, partnerships, medium-sized firms and employees of national/international practices. The Workshop is promoted by the NZIA, NZILA, ADNZ, AAA, IPENZ.
What are the highlights?
- Presented by 2 international design fee experts
- Maximum of 20 attendees per venue
- Attendees will learn how to;
- – Respond to negotiation tactics
- – Increase fee levels
- – Raise conversion rate
- – Avoid scope creep
- – Write successful fee proposals
- Over 70 Workshops delivered across 5 different countries
- 85% of attendees say it’s the most useful CPD event they’ve attended
- 99% of attendees say they would recommend this Workshop to their colleagues.
How much does it cost?There are 4 Registration Packages to choose from
How do I register?Click on one of the locations below: (limited to 20 attendees per venue)
What’s the Workshop Program?
- Case Study Introduction:
The Workshop will commence with the introduction of a series of real life case studies (of various size, type and complexity). Participants will be given the opportunity to review each scenario and select the one that reflects their needs, area of practice and interest.
- Fee Proposal Workshopping:
The best and most efficient way to understand these principles is to apply them yourself. This part of the Workshop gives you the opportunity to apply the concepts to real projects under the guidance of, and in collaboration with, the presenters.
- Group Presentation, Critique + Analysis:
Each group will present their solutions, describing why their amendments improve the Fee Proposal document and process. The presenters and participants will learn from each others’ approaches and challenge their decisions, suggesting further improvements or different strategies where appropriate.
Who are the presenters?
Alexandra studied Architecture at the University of Sydney where she graduated first in her year (2004) and received awards and scholarships for her achievements in Architectural Science, Architectural Design, Urban Design and Planning and overall academic performance. Upon graduation she received a scholarship awarded to most promising student of design based on academic merit, leadership and ability to recognise the relationship between academic studies and needs of the profession.
After graduation, Alex moved to London to accept a sponsored position with Foster + Partners where she was instrumental in the design and documentation of several key projects in Asia and the Middle East. Upon returning to Australia, Alexandra won three Design Excellence competitions.
Alexandra is a Registered Architect in NSW and has presented on the subjects of behavioural finance and pricing strategies for the Australian Institute of Architects (AIA), the New Zealand Institute of Architects (NZIA), Royal Institute of British Architects (RIBA), Royal Architectural Institute of Canada (RAIC), Emerging Architects Network – NSW Branch (DARCH), the Building Designers Association (BDA) and private companies. Alex has also spoken for the Design Institute of Australia’s DIAlogues series on Free-Bidding and Undercutting.
Ian is the founder of Blue Turtle Consulting and has over 18 years experience, a Building Science (Project Management) degree and a career that spans three continents.
Prior to starting Blue Turtle Consulting, Ian was an Associate Partner with one of the worlds most recognized names in Architecture: Foster + Partners, where he was responsible for proposing and negotiating design fees on projects in the UK, Middle East, Africa, Australasia and the Americas.
Before working for Foster + Partners, Ian worked in the United States managing construction loans for three of Americas largest financial institutions and managing commercial, residential and industrial projects throughout the country. Ian has also worked on development projects in Spain and Honduras where he learnt to read, write and speak Spanish.
Since starting Blue Turtle Consulting Ian has written and published a series of Fee and Appointment Guides that sell in 13 different countries. He has also been a key note speaker at over 70 Architectural Conferences and private training sessions around the world.
What have previous attendees said?
Please contact Louise at email@example.com with any questions.