- San Francisco – 16th Feb
- Los Angeles – 20th Feb
- Seattle – 21st Feb
- Denver – 23rd Feb
- Dallas – 26th Feb
- Austin – 27th Feb
- Orlando – 1st Mar
- New York – 2nd Mar
- New York – 5th Mar
- New York – 6th Mar
- Washington – 8th Mar
- Chicago – 9th Mar
What’s the Workshop About?
Most Architects and Design Professionals are trained to price design services by; estimating their cost to complete the work, balancing it with local market conditions and then negotiating with the Client. This approach, known to Economists as ‘first degree price discrimination’, frequently encourages; hostile fee negotiations, poorly resourced projects and ambiguous scopes. There is a better way. During this Workshop, we’ll show you how research from the fields of fee psychology, fee negotiations and behavioral finance can help you write proposals that; reduce scope creep, raise conversion rates, improve fee levels and provide a more ethical pricing model. By adopting a new approach to the fee proposal process we can all write proposals that foster healthier Client relationships, more informed decision making and an enhanced outcome for the end user.
Who’s the Workshop for?
The Workshop is for all those who write fee proposals including; Architects, Building Designers, Interior Designers, Landscape Architects, Product Designers, Project Managers, Office Managers and Engineers and is attended by sole practitioners, partnerships, medium-sized firms and employees of national and international practices. Here are a few of our industry partners:
What are the highlights?
- Approved AIA, IDCEC and AIBD provider
- 8 AIA HSW LU – 0.8 IDCEC HSW LU – 8 AIBD Primary Credits
- Presented by 2 international design fee experts
- Maximum of 24 attendees per venue
- Attendees will learn how to;
- – Recognize and respond to the top 7 fee negotiation tricks
- – Increase fee levels
- – Raise conversion rate
- – Avoid scope creep
- – Write successful, more ethical fee proposals
- Over 150 Workshops delivered across the globe
- 85% of attendees say it’s the most useful CE event they’ve attended
- 99% of attendees say they would recommend this Workshop to their coworkers.
How much does it cost?There are 4 Registration Packages to choose from
How do I register?Click on one of the locations below: (maximum of 24 attendees per venue)
- San Francisco: 165 10th Street, Suite 200, San Francisco, CA 94103
- Los Angeles: Embassy Suites LAX North Hotel, 9801 Airport Blvd, Los Angeles, CA 90045
- Seattle: Courtyard Seattle Sea-Tac, 16038 W Valley Hwy, Tukwila, WA 98188
- Denver: Courtyard Denver Airport, 6901 Tower Rd, Denver, CO 80249
- Dallas: Element Dallas Fort Worth Airport North, 3550 Highway 635, Irving, TX 75063
- Austin: Courtyard Austin-University Area, 5660 North Interstate Highway 35, Austin, TX 78751
- Orlando: Courtyard Orlando Airport, 7155 North Frontage Road, Orlando, FL 32812
- New York: Courtyard Long Island City/New York Manhattan View, 29-15 Queens Plaza North, Long Island City (New York), NY 11101
- Washington: Courtyard Washington, DC/Foggy Bottom, 515 20th Street Northwest, Washington, DC 20006
- Chicago: Courtyard Chicago O’Hare, 2950 S River Rd, Des Plaines, IL 60018
What’s the Workshop Schedule?
- Common Errors:
This session introduces examples from a range of different fee proposal documents to demonstrate some of the most common mistakes design professional make when writing a proposal. The session includes ideas on how to address these mistakes while adopting a more ethical approach to the fee proposal process.
- Case Study Introduction:
The Workshop will commence with the introduction of a series of real life case studies (of various size, type and complexity). Participants will be given the opportunity to review each scenario and select the one that reflects their needs, area of practice and interest.
- Fee Proposal Workshopping:
The best and most efficient way to understand these principles is to apply them yourself. This part of the Workshop gives you the opportunity to apply the concepts to real projects under the guidance of, and in collaboration with, the presenters.
- Group Presentation, Critique + Analysis:
Each group will present their solutions, describing why their amendments improve the Fee Proposal document and process. The presenters and participants will learn from each others’ approaches and challenge their decisions, suggesting further improvements or different strategies where appropriate.
Who are the presenters?
Alexandra is a licensed Architect and a member of the AIA and has presented on the subjects of behavioural finance and pricing strategies for members of the American Institute of Architects (AIA), the American Society of Interior Designers (ASID), American Institute of Building Designers (AIBD) Australian Institute of Architects, Royal Institute of British Architects (RIBA), British Institute of Interior Designers (BIID), Royal Architectural Institute of Canada (RAIC), the Building Designers Association (BDA) and private companies. Alex has also spoken for the Design Institute of Australia’s DIAlogues series on Free-Bidding and Undercutting.
Alexandra’s career started at the University of Sydney where she graduated first in her year and received awards for her achievements in Architectural Science, Architectural Design, Urban Design, Planning and overall academic performance. During her studies Alex devoted much of her time to understanding the role of business in the world of architecture. Upon graduation she received a national award and scholarship for recognizing the relationship between academic studies and needs of the profession (business).
After graduation, Alex moved to London to accept a sponsored position with Foster + Partners where she was instrumental in the design and documentation of key projects in Asia and the Middle East.
After returning to Australia and winning three Design Excellence competitions Alex joined Blue Turtle Consulting as a director. She now spends her time researching the relationship between business and design while providing consulting services and speaking engagements.
Ian is the founder of Blue Turtle Consulting and has over 20 years experience, a Building Science (Project Management) degree and a career that spans three continents.
Prior to starting Blue Turtle Consulting, Ian was an Associate Partner with one of the worlds most recognized names in Architecture: Foster + Partners, where he was responsible for proposing and negotiating design fees on projects in the UK, Middle East, Africa, Australasia and the Americas.
Before working for Foster + Partners, Ian worked in the United States managing construction loans for three of Americas largest financial institutions and managing commercial, residential and industrial projects throughout the country. Ian has also worked on development projects in Spain and Honduras where he learnt to read, write and speak Spanish.
Since starting Blue Turtle Consulting Ian has written and published a series of Fee and Appointment Guides that sell in 13 different countries. He has also been a key note speaker at over 70 Architectural Conferences and private training sessions around the world.
What have previous attendees said? (extracts from attendee feedback forms):
Please contact Emily Davis (Events Coordinator) at email@example.com or leave a question at 855-661-4270 (Toll Free). All questions/inquiries will be answered on the same (or following) business day.