The ALUMNI for Architects & Designers

Leverage the Power of a Senior Fee & Marketing Specialist without the overhead

Step-by-step guidance & support on your sales, marketing, and fee decisions before they cost you money.

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As seen on:

What is the Alumni?

It’s a small, private advisory where Architects bring real fee, negotiation, and sales decisions, and leave with step-by-step instructions and support. 

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who's it for?

It’s for Design Professionals who want to build and run a confident, commercially strong practice, without second-guessing every decision.

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why it works

After working with professionals across multiple markets, one pattern is consistent: You don’t need more theory, you need live support on real issues, as they unfold. 

This advisory simply formalises that advantage.

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What's Included?

Real-time feedback at decision points

Active negotiation coaching on real proposals

One-on-one reviews and feedback

Architects Business Resources Library

Faster proposal turnaround with proven structure

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Apply For Access

This is a small, curated advisory.
Not everyone is accepted.

If you want consistent, calm confidence in your fees and proposals:

👉 Apply to Join the Architects Alumni

No pressure.
Just clarity on whether this belongs in your practice.

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feedback

“It was really great! … I’ve totally redone the way that I do business.”

– Curtis Showvaker, CPBD, LEED Green Associate

“The sessions are very good.  There is an awful lot that I’ve taken from it.”

– Peter Allan, Architect, UK

“What a pivotal moment it was for the business.”

– Naama Blonder, Smart Density

“It’s been a real game-changer for our business.”

– Noam Hazan, Noam Hazan Architecture

“My success rate of getting the job got drastically higher.”

– Vincent Choi, RPArchitecture

“It’s gone so incredibly well… it really changed how we operate.”

– Jim Kaufman & Tim O’Neil, KOA Architecture

Why the Alumni Exists

Most Architects are highly trained in design.

Very few are trained in commercial psychology, pricing strategy, or negotiation under uncertainty.

That gap is where stress lives.

This space exists to close that gap.

Welcome to the Alumni.

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Most Design Professionals make commercial decisions alone.

This gives you a place to pause and make them with more confidence.

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FAQs

Investment starts at US$997/quater. Talk to Ian and apply to see if you qualify.

The Live Sessions take place via Zoom every other week on Wednesdays at 7pm (London), 2pm (NYC), 6am Thursday (Sydney).  A limited number of private one-on-one sessions are available as and when required. 

No. There’s no curriculum, no homework, and no obligation to “participate.”
Think of it as decision support, not coaching.

Anything that affects fees, confidence, or pipeline, including:

  • Pricing and proposals

  • Client attraction and lead quality

  • Sales calls and follow-up strategy

  • Lead magnets and positioning

  • Scope, boundaries, and concessions

If it’s a commercial decision, it belongs here.

No. This is designed to be flexible.
You join sessions when you need input, not out of obligation.

Yes. Members can ask questions at any time and get guidance between meetings.
You’re not limited to “call time” support.

No. The group includes architects and design professionals working across residential, commercial, and mixed practice, the common thread is decision pressure, not project type.

This is for experienced Design Professionals who:

  • Have already invested in training

  • Have had success

  • But still find themselves second-guessing under pressure

If you’re early-career or still learning the basics, this isn’t the right fit.

Most groups focus on sharing ideas.
This focuses on testing decisions before they’re made.

It’s quieter, more deliberate, and designed to reduce risk, not increase noise.

Yes, indirectly and sustainably.
Higher fees come from better decisions, stronger positioning, and fewer last-minute concessions.
This group exists to support exactly that.

That’s normal.
Use the group when decisions arise, stay quiet when they don’t, and access recordings or resources as needed.