The ALUMNI for Architects & Designers
Add a Fee Proposal & Marketing Specialist to Your Team
(without the overhead)
Step-by-step guidance & support on your sales, marketing, and fee proposals before they cost you money.
Have you ever wanted help writing a fee proposal? Have you ever wondered how to respond in a negotiation? Have you ever questioned which marketing strategy is best?
At the Alumni we’ll review your proposals, negotiations and marketing materials before they cost you money. Then we’ll provide you with the advice, guidance, and support required to build a strong and confident design practice.
Architects who want to improve conversion rates
Architects who want ongoing fee proposal feedback
Architects who want to charge with more confidence
Practices trying to win better projects
Architects who want to set-up a marketing system
Architects tired of making commercial decisions alone
After working with professionals across multiple markets, one pattern is consistent: You don’t need more theory, you need live support on real issues, as they unfold.
Most Architects have nobody reviewing their proposals, pricing or sales strategy.
This advisory simply formalises the advantage of having a fee and marketing specialist on your team.
Live proposal reviews
Pricing strategy discussions
Follow-up strategy
Difficult client situations
Negotiation strategy
Positioning reviews
Live Q&A
Commercial decision-making
You no longer have to go it alone!
This is a small, curated advisory.
Not everyone is accepted.
Enrollment is limited to maintain quality and direct access.
👉 Apply to Join the Architects Alumni
No pressure.
Just clarity on whether this belongs in your practice.
“It was really great! … I’ve totally redone the way that I do business.”
– Curtis Showvaker, CPBD, LEED Green Associate
“The sessions are very good. There is an awful lot that I’ve taken from it.”
– Peter Allan, Architect, UK
“What a pivotal moment it was for the business.”
– Naama Blonder, Smart Density
“It’s been a real game-changer for our business.”
– Noam Hazan, Noam Hazan Architecture
“My success rate of getting the job got drastically higher.”
– Vincent Choi, RPArchitecture
“It’s gone so incredibly well… it really changed how we operate.”
– Jim Kaufman & Tim O’Neil, KOA Architecture
Most Architects are highly trained in design.
Very few are trained in commercial psychology, pricing strategy, or negotiation under uncertainty.
That gap is where stress lives.
This space exists to close that gap.
Welcome to the Alumni.
Most Design Professionals make commercial decisions alone.
This gives you a place to pause and make them with more confidence.
FAQs
Talk to Ian to confirm availability, prices and how to apply.
The Live Sessions take place via Zoom every other week on Wednesdays at 7pm (London), 2pm (NYC), 6am Thursday (Sydney). A limited number of private one-on-one sessions are available as and when required.
No. There’s no curriculum, no homework, and no obligation to “participate.”
Think of it as decision support, not coaching.
Anything that affects fees, confidence, or pipeline, including:
Pricing and proposals
Client attraction and lead quality
Sales calls and follow-up strategy
Lead magnets and positioning
Scope, boundaries, and concessions
If it’s a commercial decision, it belongs here.
No. This is designed to be flexible.
You join sessions when you need input, not out of obligation.
Yes. Members can ask questions at any time and get guidance between meetings.
You’re not limited to “call time” support.
No. The group includes architects and design professionals working across residential, commercial, and mixed practice, the common thread is decision pressure, not project type.
This is for experienced Design Professionals who:
Have already invested in training
Have had success
But still find themselves second-guessing under pressure
If you’re early-career or still learning the basics, this isn’t the right fit.
Most groups focus on sharing ideas.
This focuses on testing decisions before they’re made.
It’s quieter, more deliberate, and designed to reduce risk, not increase noise.
Yes, indirectly and sustainably.
Higher fees come from better decisions, stronger positioning, and fewer last-minute concessions.
This group exists to support exactly that.
That’s normal.
Use the group when decisions arise, stay quiet when they don’t, and access recordings or resources as needed.
Put the lessons into practice!
The Template Package includes:
✔️ Multiple Options Fee Proposal Template
✔️ Small Works Fee Proposal Template
✔️ Sub-Consultant Agreement Template
✔️ Non-Disclosure Agreement Template
✔️ Joint Venture Agreement Template
Templates are delivered in MS Word format and come with a multi-use license – no annual renewal fees. Offered at a 20% discount when purchasing with your Fee Proposal Workshop registration.
Don’t want to take your own notes? The eGuides provide a detailed summary with additional studies and examples. Great for sharing what you’ve learned with colleagues, or referring back to as a refresher.
The eGuide Package includes:
✔️ The Guide to Design Fee Psychology
✔️ The Guide to Design Fee Negotiations
✔️ The Guide to Pricing Design Services
✔️ The Guide to Writing Effective Fee Proposals
✔️ The Guide to Fees & Contracts
Offered at 30% discount when purchased with the Fee Proposal Workshop registration.