DESIGN FEES:

How to Sell High Quality Design Services

(without lowering your design fees)

What's the Webinar About?

In this session, we introduce the #1 pricing model for Architects and Designers. We’ll show you how to win more work without reducing your design fee, even in a highly competitive market.

Who is it for?

This webinar is for small to medium-sized design firms (1 – 10 employees) who have fee proposal writing experience. This webinar is not designed for large firms or Design Professionals with no fee proposal writing experience.

How is it delivered?

This design fee webinar is delivered in video format. Please allow 60 minutes to watch the video. A Certificate of Completion (1.0 CEU/ CPD hr) will be issued upon completion of the Q&A session.

Who are the Presenters?

Ian Motley

IAN MOTLEY

He is a Design Fee Proposal Expert, Speaker, and Author specializing in design fees, conversion rates and scope creep.

 He has a background in Project Management working as a Fee Proposal Writer and Negotiator for Foster + Partners.

He’s co-authored 5 Design Fee and Appointment Guides that sell in 13 different countries.

He’s been a key note speaker at over 150 Architectural conferences and private training sessions around the globe.

He is passionate about helping Architects and Design Professionals write successful fee proposals.

Alexandra Howieson

ALEXANDRA HOWIESON

She is a Registered Architect, Speaker and Author specializing in design fees, conversion rates and scope creep.

She’s co-authored 5 Guides that sell in 13 different countries and been a keynote speaker at over 150 Architectural conferences and private training sessions around the globe.

She’s dedicated her career to the business side of architectural practice and improving the Design Professional’s position in society.

She’s passionate about teaching Design Professionals how to write fee proposals that communicate value and foster healthier Client relationships.

What are the Learning Outcomes?

AIA Course Code: BT_13

Participants will;

1    learn key criteria that define a high quality design service, compared to a conventional service.

2    learn why high-quality design is important in our changing world (especially since the emergence of COVID-19).

3   learn how the fee proposal can be structured to encourage clients to purchase high quality design services & outcomes.

4   learn the importance of comparison when communicating design service outcomes.

Questions?

Please contact Emily at [email protected]

All questions/inquiries will be answered by the following business day.