We Help Architects and Design Professionals Write Winning Fee Proposals.

Author of ''Why Smart, Experienced Architects Undervalue Their Work''

Available on Amazon

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The Problem

So proposals get revised, scope creeps, margins shrink.

The reframe

Pricing isn't a math problem. It's a decision making problem.

Clients judge fees through emotion, context, and perceived risk.

Who is Blue Turtle Consulting?

For nearly two decades, we've helped architects price with confidence.

Fee Proposal Fundamentals

What architects say...

Without pressure tactics, scripts or discounts

Wayne Greenland, Habitat Studio Architects

''It completely made me re-write my proposals.''

Jeffrey McGrew, Architect & CEO

''We landed bigger and better clients.''

Ramsey Fulton, Bldg Seed Architects

''Paid for itself 20-30 fold in 48hrs.''

Jeannie Brendel, Brendel Architects

''Best training in my 20+ year career.''

You don't need to sell harder.

You need to understand how pricing decisions are made.