We Help Architects and Design Professionals Write Winning Fee Proposals
Without pressure tactics, scripts, or discounts.
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The problem
- ✓Fees feel personal.
- ✓Clients push back emotionally.
- ✓“Market rates” become psychological traps.
So proposals get revised. Scope creeps. Margins shrink.
The reframe
Pricing isn’t a math problem. It’s a decision-making problem.
Clients judge fees through emotion, context, and perceived risk.
About us
Who is Blue Turtle Consulting?
For nearly two decades, we’ve helped Architects price with confidence.
Social proof
What Architects say...
Wayne Greenland, Habitat Studio Architects
“It completely made me re-write my proposals.”
Ramsey Fulton, Bldg Seed Architects
“Paid for itself 20–30 fold in 48 hours.”
Jeannie Brendel, Brendel Architects
“Best training in my 20+ year career.”
Jeffrey McGrew, Architect & CEO
“We landed bigger and better clients.”
Next step
You don’t need to sell harder.
You need to understand how pricing decisions are made.
