3 Biggest Fee Proposal Problems

… and How to Fix Them!

Video 1: How to win clients without a USP

Click the play button on the video below to view:

Knowing how much to charge for design services is one of the biggest challenges faced by Design Professionals in today’s marketplace.

Charge too much, and you risk losing the project, charge too little and you may never make a profit… so, what should you charge?

Selecting the right design fee has less to do with finding that “magical fee number”, and more to do with how you structure your fees, than you may want to believe…
Ian Motley



He is a Design Fee Proposal Expert, Speaker, and Author specializing in design fees, conversion rates and scope creep.

 He has a background in Project Management working as a Fee Proposal Writer and Negotiator for Foster + Partners.

He’s co-authored 5 Design Fee and Appointment Guides that sell in 13 different countries.

He’s been a key note speaker at over 150 Architectural conferences and private training sessions around the globe.

He is passionate about helping Architects and Design Professionals write successful fee proposals.