• The Design Professional’s Guide to Design Fee Psychology
    • The Design Professional’s Guide to Design Fee Psychology
    • The Design Professional’s Guide to Design Fee Psychology
    • Although many of us believe that we make financial decisions based on rational financial criteria, this is seldom the case. How much we charge for design services may not be as important as how we present those charges. This publication introduces 5 key concepts from the field of Behavioral Finance to demonstrate the crucial role that human emotions play in…