• The Design Professional’s Guide to Design Fee Psychology
    • The Design Professional’s Guide to Design Fee Psychology
    • The Design Professional’s Guide to Design Fee Psychology
    • Although many of us believe that we make financial decisions based on rational financial criteria, this is seldom the case. How much we charge for design services may not be as important as how we present those charges. This publication introduces 5 key concepts from the field of Behavioral Finance to demonstrate the crucial role that human emotions play in…
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  • The Design Professional’s Guide to Pricing Design Services
    • The Design Professional’s Guide to Pricing Design Services
    • The Design Professional’s Guide to Pricing Design Services
    • Most Architects and Design Professionals are trained to price design services by; estimating their cost to complete the work, balancing it with local market conditions and then negotiating with the Client. A cost-based approach to proposing design fees frequently leaves Design Professionals; competing on fee, alone, to win new work; bartering for position at the negotiation table; and writing proposals…
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  • The Design Professional’s Guide to Writing Effective Fee Proposals
    • The Design Professional’s Guide to Writing Effective Fee Proposals
    • The Design Professional’s Guide to Writing Effective Fee Proposals
    • Many Design Professionals are unclear how to present fees for design services – Is the fee proposal simply a legal instrument? marketing brochure? or a combination of the two? Should we include; photos, bios, experience, project history, scope, terms and conditions or just fees? As the Design & Construction industry becomes more competitive we need to reconsider the way we…
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